Demystifying Influencer Marketing for your next Game
The game markets have become overly saturated and user acquisition costs are ballooning for all game developers and publishers. YouTube and Twitch creators, otherwise known as influencers, have become an important source of information for games. With more than 90 percent of gamers watching YouTube videos at least once a week and two-thirds of consumers trusting consumer opinions posted online, influencer marketing has become a critical component of discovery and distribution. This talk is focused on demystifying influencer marketing and provides a framework to identify the right influencers and maximize your ROI.