Secrets to Avoid Complete Business Failure
The barriers to entry continue to drop. Yet, the barriers to success are higher than they have ever been. Making a great game is the starting point. While we all know that marketing your game and building a community of fans are some of the ingredients to commercial success, time and again developers make dumb business decisions that torpedo their chance to have meaningful success. This session will dig into some secrets to ensure you don’t completely bomb in the marketplace.